TY  - BOOK
AU  - Chernev,Alexander
ED  - Northwestern University
TI  - The marketing plan handbook
SN  - 9781936572021
AV  - HF5415.13 .C44 2011
PY  - 2011///]
CY  - [Chicago]
PB  - Cerebellum Press
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
KW  - Planning
ER  -