TY - BOOK AU - Rogers,David L. TI - The digital transformation playbook: rethink your business to adapt and grow in the digital age SN - 9780231175449 (cloth : alk. paper) AV - HD45 .R6335 2016 U1 - 658.4/062 23 PY - 2016///] CY - New York PB - Columbia University Press KW - Technological innovations KW - Management KW - Information technology KW - New products KW - Strategic planning N1 - Includes bibliographical references and index; The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models ER -