TY  - BOOK
AU  - Acuff,Dan S.
AU  - Reiher,Robert H.
TI  - What kids buy and why: the psychology of marketing to kids 
SN  - 0684834480
AV  - HF5415.32 .A25 1997
U1  - 658.8/34/083 21
PY  - 1997///
CY  - New York
PB  - Free Press
KW  - Child consumers
KW  - New products
KW  - Child development
KW  - Cognition in children
N1  - Includes bibliographical references (p. 195-197) and index
ER  -