TY  - BOOK
AU  - Godin,Seth
TI  - Meatball sundae: is your marketing out of sync? 
SN  - 9781591841746
AV  - HF5415.13 .G564 2007
U1  - 658.8 22
PY  - 2007///
CY  - New York
PB  - Portfolio
KW  - Marketing
KW  - Management
KW  - Social aspects
KW  - Product differentiation
KW  - Target marketing
N1  - pt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies
ER  -