Godin, Seth. <br/><br/>
Meatball sundae :  is your marketing out of sync? / 
 Is your marketing out of sync? 
Seth Godin. 
 - New York :  Portfolio,  2007. 
 - xxiii, 232 p. :  ill. ;  19 cm 
<br/><br/>pt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies. 
<br/><br/><label>ISBN: </label>9781591841746 1591841747 
<br/><br/><label>LCCN: </label>2007023690 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Social aspects.<br/>Product differentiation.<br/>Target marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .G564 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8