TY  - BOOK
AU  - Jenkins,Henry
AU  - Ford,Sam
AU  - Green,Joshua
TI  - Spreadable media: creating value and meaning in a networked culture 
T2  - Postmillennial pop
SN  - 9780814743508
AV  - P94.6 .J46 2013
U1  - 302.23 23
PY  - 2013///
CY  - New York, London
PB  - New York University Press
KW  - Mass media and culture
KW  - Mass media and technology
KW  - Mass media
KW  - Social aspects
KW  - Social media
N1  - Includes bibliographical references (p. 307-331) and index; Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally
ER  -