Jenkins, Henry,  1958- <br/><br/>
Spreadable media :  creating value and meaning in a networked culture / 
Henry Jenkins, Sam Ford, & Joshua Green. 
 - New York ;  London :  New York University Press,  c2013. 
 - xv, 351 p. ;  24 cm. 
 - Postmillennial pop .
<br/><br/>Includes bibliographical references (p. 307-331) and index. 
<br/><br/>Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally. 
<br/><br/><label>ISBN: </label>9780814743508 9780814743515 9780814743904 
<br/><br/><label>LCCN: </label>2012028526 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.<br/>Mass media and technology.<br/>Mass media--Social aspects.<br/>Social media.
<br/><br/><label>LC Class. No.: </label>P94.6  / .J46 2013 
<br/><br/><label>Dewey Class. No.: </label>302.23