Standage, Tom.

Writing on the wall : social media -- the first two thousand years / Tom Standage. - 278 pages : illustrations ; 21 cm

Includes bibliography and index.

Introduction: Cicero's web -- The ancient foundations of social media: why humans are wired for sharing -- The Roman media: the first social-media ecosystem -- How Luther went viral: the role of social media in revolutions (1) -- Poetry in motion: social media for self-expression and self-promotion -- Let truth and falsehood grapple: the challenges of regulating social media -- And so to the coffeehouse: how social media promotes innovation -- The liberty of printing: the role of social media in revolutions (2) -- The sentinel of the people: tyranny, optimism, and social media -- The rise of mass media: the centralization begins -- The opposite of social media: media in the broadcast era -- The rebirth of social media: from ARPANET to Facebook -- Epilogue: History retweets itself.

9781620402856


Social media.
Social networks.
Communication--History.

HM741 / .S73 2013