TY - BOOK AU - Thornton,James Arthur TI - American wine economics: an exploration of the U.S. wine industry SN - 9780520276499 AV - HD9370.5 .T546 2013 U1 - 338.4/7663200973 23 PY - 2013/// CY - Berkeley PB - University of California Press KW - Wine industry KW - United States N1 - Includes bibliographical references (pages 327-335) and index; List of illustrations -- List of tables -- Preface -- Acknowledgments -- Introduction1 -- The economic approach to the study of wine -- The wine product -- Wine sensory characteristics -- Grape growing -- Grape markets and supply cycles -- Wine production -- Bulk wine, private label wine, and wine alcohol -- Wine distribution and government regulation -- The wine firm -- Wine firm behavior -- The wine consumer and demand -- The wine consumer, quality, and price -- Globalization of wine -- Conclusion2 -- Notes -- Bibliography -- Index ER -