TY  - BOOK
AU  - Piskorski,MikoÅaj Jan
TI  - A social strategy: how we profit from social media 
SN  - 9780691153391
AV  - HF5415.1265 .P57 2014
U1  - 658.8/72 23
PY  - 2014///]
CY  - Princeton, New Jersey
PB  - Princeton University Press
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Online social networks
N1  - Includes bibliographical references and index; The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
ER  -