TY  - BOOK
AU  - LindstroÌm,Martin
TI  - Buy ology: truth and lies about why we buy 
SN  - 9780385523899
AV  - HF5415.12615 .L56 2010
PY  - 2010///
CY  - New York
PB  - Broadway Books
KW  - Neuromarketing
KW  - Consumer behavior
KW  - Consumers
KW  - Psychology
KW  - Shopping
KW  - Psychological aspects
KW  - Marketing
N1  - "With a new chapter on buying in today's economy"--Cover; Previously published in hardcover in slightly different form: New York : Doubleday, 2008; Includes bibliographical references (p. 239-243) and index; A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times
ER  -