LindstroÌm, Martin,  1970- <br/><br/>
Buy ology :  truth and lies about why we buy / 
 Buyology 
Martin Lindstrom ; [foreword by Paco Underhill]. 
 - 1st pbk. ed. 
 - New York :  Broadway Books,  c2010. 
 - xi, 254 p. ;  21 cm 
<br/><br/> "With a new chapter on buying in today's economy"--Cover.  Previously published in hardcover in slightly different form: New York : Doubleday, 2008. 
<br/><br/>Includes bibliographical references (p. 239-243) and index. 
<br/><br/>A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times. 
<br/><br/><label>ISBN: </label>9780385523899 0385523890 
<br/><br/><label>LCCN: </label>2008461010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing.<br/>Consumer behavior.<br/>Consumers--Psychology.<br/>Shopping--Psychological aspects.<br/>Marketing--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.12615  / .L56 2010