TY - BOOK AU - Diamond,Stephanie TI - The visual marketing revolution: 26 rules to help social media marketers connect the dots SN - 9780789748652 AV - HF5415.1265 .D527 2013 U1 - 658.872 23 PY - 2013/// CY - Indianapolis, Ind., London PB - Que, Pearson Education [distributor] KW - Internet marketing KW - Social media KW - Visual communication N1 - Includes index; Rules for social media marketers -- Recognize the power of visual persuasion -- Create personas to understand your customers -- Social media is storytelling, so tell stories -- Understand how your content supports your business -- Take buyers on a journey -- Connect using collaboration's many forms -- Know your content -- Tools to help you create your visual marketing -- Use mind maps to see what you're thinking -- Make ideas tangible -- Use diagrams and other data visualization tools to explain marketing ideas -- Use visual guides that build on knowledge -- Use visual presentations to connect with an audience -- Content to get customer attention -- Email is still a powerful visual marketing tool -- Spread your message with infographics -- Develop case studies and reports with visuals -- Digital publishing and ebooks are her now - use them -- Rock your visual brand on social media -- Landing pages won't perform well without visuals -- Tactics for social media platforms -- Visual are a must on Facebook -- Use Twitter to link to visuals -- Instagram is great for quick visuals from your mobile -- Use Pinterest as a marketing hub -- Tumblr makes it easy to share visuals -- Google+ is more visual than you think -- Mobile apps provide visual opportunities -- YouTube is THE place to view videos ER -