TY  - BOOK
AU  - Krishna,Aradhna
TI  - Customer sense: how the 5 senses influence buying behavior 
SN  - 9780230341739
AV  - HF5415 .K674 2013
U1  - 658.8/342 23
PY  - 2013///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Psychological aspects
KW  - Consumer behavior
KW  - Senses and sensation
N1  - Introduction -- Vision -- Audition -- Smell -- Taste -- Touch -- Conclusion
ER  -