Krishna, Aradhna.

Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna. - 1st ed. - New York, NY : Palgrave Macmillan, 2013. - xiii, 185 p. : ill. (some col.) ; 24 cm.

Introduction -- Vision -- Audition -- Smell -- Taste -- Touch -- Conclusion.

9780230341739

2012035568


Marketing--Psychological aspects.
Consumer behavior.
Senses and sensation.

HF5415 / .K674 2013

658.8/342