TY  - BOOK
AU  - McGrane,Karen
AU  - Ford,Paul
TI  - Content strategy for mobile
T2  - Book apart
SN  - 9781937557089
AV  - QA76.59 .M34 2012
PY  - 2012///
CY  - New York, N.Y.
PB  - A Book Apart/Jeffrey Zeldman
KW  - Mobile computing
KW  - Programming
KW  - Application software
KW  - Development
KW  - Web sites
KW  - Design
KW  - Human-computer interaction
KW  - Smartphones
N1  - Includes bibliographical references and index; Your content, now mobile -- Content before platform -- Adaptive content -- Strategy and planning -- Writing and editing -- Information architecture -- People and process
ER  -