McGrane, Karen. <br/><br/>
Content strategy for mobile / 
Karen McGrane ;[foreword by Paul Ford] 
 - New York, N.Y. :  A Book Apart/Jeffrey Zeldman,  c2012. 
 - 167 p. :  ill. (col) ;  22 cm. 
 - Book apart ;  no. 8. Brief books for people who make websites ;  no. 8. .
 - Brief books for people who make websites ;  no. 8. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Your content, now mobile -- Content before platform -- Adaptive content -- Strategy and planning -- Writing and editing -- Information architecture -- People and process. 
<br/><br/><label>ISBN: </label>9781937557089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mobile computing--Programming.<br/>Application software--Development.<br/>Web sites--Design.<br/>Human-computer interaction.<br/>Smartphones.
<br/><br/><label>LC Class. No.: </label>QA76.59  / .M34 2012