TY  - BOOK
AU  - Tercek,Mark R.
AU  - Adams,Jonathan S.
TI  - Nature's fortune: how business and society thrive by investing in nature 
SN  - 9780465031818 (pbk.)
AV  - HC79.E5 T47155 2013
U1  - 333.72 23
PY  - 2013///
CY  - New York
PB  - Basic Books
KW  - Sustainable development
KW  - Environmental aspects
KW  - Environmental protection
KW  - Economic aspects
KW  - Conservation of natural resources
N1  - Includes bibliographical references and index; Introduction -- Maybe it's not Chinatown after all -- Not a drop to drink -- Let floodplains be floodplains -- The new fishing -- Feeding the world, and saving it -- The real million dollar mile -- Investing in the future -- Town and country -- The business case for nature -- Conclusion
N2  - What is nature worth? The answer to this question-- which traditionally has been framed in environmental terms-- is revolutionizing the way we do business. Tercek and Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation
ER  -