Cronin, Matthew A.  (Professor of management) <br/><br/>
The craft of creativity / 
Matthew A. Cronin and Jeffrey Loewenstein. 
 - xi, 269 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references (pages [237]-260) and index. 
<br/><br/>1. Perspectives on Creativity -- 2. Gaining Insight -- 3. Turning Potential into Inventions -- 4. Enlightenment as a Creative Product -- 5. Cues as Clues to Change Perspective -- 6. Thinking Tools -- 7. The Value of Persistence -- 8. Developing the Craft of Creativity. 
<br/><br/> In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can develop, a process that unfolds over time, and is improved by interaction with others. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative--back cover. 
<br/><br/><label>ISBN: </label>9781503605077 1503605078 
<br/><br/><label>LCCN: </label>2017031231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability.<br/>Creative thinking.<br/>Creative ability in business.
<br/><br/><label>LC Class. No.: </label>BF408  / .C7578 2018