TY  - BOOK
AU  - Delmas,Magali A.
AU  - Colgan,David
TI  - The green bundle: pairing the market with the planet 
SN  - 9781503600867 (cloth : alk. paper)
AV  - HF5413 .D45 2018
U1  - 658.8/02 23
PY  - 2018///
CY  - Stanford, California
PB  - Stanford Business Books, an imprint of Stanford University Press
KW  - Green marketing
KW  - Green products
KW  - Consumer behavior
KW  - Environmental aspects
N1  - Includes bibliographical references and index; What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist
ER  -