Delmas, Magali A., <br/><br/>
The green bundle :  pairing the market with the planet / 
Magali A. Delmas with David Colgan. 
 - viii, 280 pages ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist. 
<br/><br/><label>ISBN: </label>9781503600867 (cloth : alk. paper) 9781503606418 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2017054456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Green marketing.<br/>Green products.<br/>Consumer behavior--Environmental aspects.
<br/><br/><label>LC Class. No.: </label>HF5413  / .D45 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8/02