TY  - BOOK
AU  - Mendelson,B.J.
TI  - Social media is bullshit
SN  - 9781250002952 (hardcover)
AV  - HM742 .M4596 2012
U1  - 302.23/1 23
PY  - 2012///
CY  - New York,N.Y.
PB  - St. Martin's Press
KW  - Social media
KW  - Marketing
N1  - Includes bibliographical references (p. [187]-227); An introduction: bullshit -- Our terrible, horrible, no good, very bad website -- Astonishing tales of mediocrity -- "I wrote this book for Pepsi" -- Social media is bullshit -- Social media is bullshit -- There is nothing new under the sun-- or on the web -- Shovels and sharecroppers -- Yeah, that's the ticket! -- And now you know-- the rest of the story -- The asshole based economy -- There's no such thing as an influencer -- Analyze this -- Some kind of monster : meet the people who made the myth -- Maybe "social media" doesn't work so well for corporations either? -- Kia and facebook sitting in a tree-- -- How marketers, cyber hipsters, and others deal with their critics (hint: not well) -- How to succeed in (selling) bullshit without really trying -- How to create and spread bullshit in seven easy steps -- And the answer is-- -- How to really make it on the web -- Everything you will ever need to know about marketing -- Recap -- The anti-social media manifesto -- Endnotes -- Acknowledgments
ER  -