Wenzel, Anne M.

The entrepreneur's guide to market research / Anne M. Wenzel. - Santa Barbara, Calif. : Praeger, c2012. - xi, 167 p. : ill. ; 25 cm. - The entrepreneur's guide . - Entrepreneur's guide (Westport, Conn.) .

Includes index.

9780313396052 (alk. paper) 0313396051 (alk. paper) 9780313396069 (ebook) 031339606X (ebook)

2011040018

016019557 Uk


Marketing research.
Business planning.
Entrepreneurship.
New business enterprises.

HF5415.2 / .W454 2012

658.8/3