Goodson, Scott. Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson. - New York : McGraw-Hill, c2012. - xiii, 256 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 9780071782821 (hbk. : alk. paper) 0071782826 (hbk. : alk. paper) LCCN: 2011048789 Subjects--Topical Terms: Branding (Marketing)Social movements. LC Class. No.: HF5415.1255 / .G673 2012 Dewey Class. No.: 658.8/02