Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. - 2nd ed. - Thousand Oaks, Calif. : SAGE, c2012. - xv, 218 p. : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 9781412987240 (pbk. : alk. paper) 1412987245 (pbk. : alk. paper) LCCN: 2011024469 Nat. Bib. Agency Control No.: 015904055 Uk Subjects--Topical Terms: Advertising--Research.Marketing research--Methodology.Qualitative research. LC Class. No.: HF5814 / .U78 2012 Dewey Class. No.: 659.1072