TY  - BOOK
AU  - Steinberg,Marc
TI  - Anime's media mix: franchising toys and characters in Japan 
SN  - 9780816675494 (hc : alk. paper)
AV  - HF5415.17 .S74 2012
U1  - 381/.45791453 23
PY  - 2012///
CY  - Minneapolis
PB  - University of Minnesota Press
KW  - Character merchandising
KW  - Japan
KW  - Character toys
KW  - Cartoon characters
KW  - Comic strip characters
KW  - Animated television programs
KW  - History and criticism
KW  - Animated films
KW  - Comic books, strips, etc
N1  - Includes bibliographical references and index; Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption
ER  -