Steinberg, Marc,  1977- <br/><br/>
Anime's media mix :  franchising toys and characters in Japan / 
Marc Steinberg. 
 - Minneapolis :  University of Minnesota Press,  2012. 
 - xvii, 314 p. :  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption. 
<br/><br/><label>ISBN: </label>9780816675494 (hc : alk. paper) 9780816675500 (pb : alk. paper) 
<br/><br/><label>LCCN: </label>2011031800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Character merchandising--Japan.<br/>Character toys--Japan.<br/>Cartoon characters--Japan.<br/>Comic strip characters--Japan.<br/>Animated television programs--History and criticism.--Japan<br/>Animated films--History and criticism.--Japan<br/>Comic books, strips, etc.--History and criticism.--Japan
<br/><br/><label>LC Class. No.: </label>HF5415.17  / .S74 2012 
<br/><br/><label>Dewey Class. No.: </label>381/.45791453