TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Switch: how to change things when change is hard 
SN  - 9780385528757
AV  - BF637.C4 H43 2010
U1  - 303.4 22
PY  - 2010///
CY  - New York
PB  - Broadway Books
KW  - Change (Psychology)
N1  - Includes bibliographical references (p. [267]-292) and index; Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going
ER  -