TY  - BOOK
AU  - Beall,Anne E.
TI  - Strategic market research: a guide to conducting research that drives businesses 
SN  - 1936236168
AV  - HF5415.2 .B43 2010
PY  - 2010///
CY  - Bloomington, IN
PB  - iUniverse Inc
KW  - Marketing research
KW  - Methodology
N1  - What's wrong with traditional market research? -- The strategic-question approach to market research -- Choosing the right method -- Obtaining the depth required for insight -- Reading the hidden communications of research respondents -- Getting to the heart of respondents' emotions -- Analyzing numeric data to determine what drives markets -- Interpreting results and going beyond the data -- Common pitfalls in market research
ER  -