TY  - BOOK
AU  - Jeffery,Mark
TI  - Data-driven marketing: the 15 metrics everyone in marketing should know 
SN  - 9780470504543 (cloth)
AV  - HF5415.2 .J44 2010
U1  - 658.8/3 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -