TY  - BOOK
AU  - Espejo,Roman
TI  - How does advertising impact teen behavior?
T2  - At issue
SN  - 9780737755787 (hbk. : alk. paper)
AV  - HQ799.2.M35 H69 2012
U1  - 659.10835 23
PY  - 2012///
CY  - Detroit
PB  - Greenhaven Press
KW  - Mass media and teenagers
KW  - Advertising
KW  - Teenagers
KW  - Attitudes
KW  - Behavioral assessment of teenagers
N1  - Includes bibliographical references and index; Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper -- Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne -- Tweens have become more aware of advertising and brands / Jayne O'Donnell -- Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery -- Teens may not respond to online advertising / Mark Dolliver -- Text messaging can be an effective marketing tool to reach teens / Alana Semuels -- Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection -- Alcohol advertising does not significantly influence teen drinking / STATS -- Smoking advertisements influences teen smoking / Robert A. Wascher -- Anti-smoking advertisements can reduce teen smoking / Michael Eriksen -- Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association -- Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker
ER  -