TY  - BOOK
AU  - Hegarty,John
TI  - Hegarty on advertising: turning intelligence into magic 
SN  - 9780500515563
AV  - HF5810.H44 A3 2011
PY  - 2011///
CY  - New York
PB  - Thames & Hudson
KW  - Hegarty, John,
KW  - BBH London (Firm)
KW  - History
KW  - Advertising executives
KW  - England
KW  - Biography
KW  - Advertising agencies
KW  - Management
N1  - Includes index
ER  -