TY - BOOK AU - PenÌa,Carolyn Thomas de la TI - Empty pleasures: the story of artificial sweeteners from saccharin to Splenda SN - 9780807834091 (cloth : alk. paper) AV - TP422 .P46 2010 U1 - 664/.5 22 PY - 2010/// CY - Chapel Hill, NC PB - University of North Carolina Press KW - Nonnutritive sweeteners KW - History N1 - Includes bibliographical references and index; False scarlet : healthful sugar vs. adulterous saccharin in the early twentieth century -- Alchemic ally : women's creativity and control in saccharin and cyclamates -- Diet men : the food-pharma origins of artificially sweetened products -- Prosperity stomachs and prosperous women: diet entrepreneurs -- Saccharin rebels : the right to risky pleasure in 1977 -- Nutrasweet nation : profit, peril, and the promise of a free lunch -- Conclusion : Splenda, sugar, and what mother nature intended ER -