TY  - BOOK
AU  - Hamilton,Alissa
TI  - Squeezed: what you don't know about orange juice 
T2  - Yale agrarian studies series
SN  - 9780300124712 (hardcover : alk. paper)
AV  - HD9348.5.O723 H35 2009
U1  - 338.4/766363 22
PY  - 2009///
CY  - New Haven
PB  - Yale University Press
KW  - Orange juice industry
KW  - Florida
KW  - History
KW  - Orange juice
N1  - Includes bibliographical references (p. [215]-232) and index; The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight
ER  -