Shih, Clara Chung-wai. <br/><br/>
The Facebook era :  tapping online social networks to build better products, reach new audiences, and sell more stuff / 
Clara Shih. 
 - Boston :  Prentice Hall,  c2009. 
 - xiv, 236 p. :  ill., map ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business. 
<br/><br/><label>ISBN: </label>9780137152223 (pbk. : alk. paper) 0137152221 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2009000872 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Facebook (Electronic resource)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business enterprises--Computer networks.<br/>Online social networks.
<br/><br/><label>LC Class. No.: </label>HD30.37  / .S49 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/72