TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 9780071263351 (alk. paper)
AV  - HF5415.135 .C72 2009
U1  - 658.8/02 22
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Various multi-media instructional materials are available to supplement the text; Includes bibliographical references and indexes
ER  -