TY - BOOK AU - Moreton,Bethany TI - To serve God and Wal-Mart: the making of Christian free enterprise SN - 9780674033221 (alk. paper) AV - HF5429.215.U6 M67 2009 U1 - 381/.1490973 22 PY - 2009/// CY - Cambridge, Mass. PB - Harvard University Press KW - Wal-Mart (Firm) KW - Business KW - Religious aspects KW - Christianity KW - Free enterprise KW - Discount houses (Retail trade) KW - United States N1 - Includes bibliographical references (p. 278-349) and index; Prolgue: From populists to Wal-Mart moms -- Our fathers' America -- The birth of Wal-Mart -- Wal-Mart country -- The family in the store -- Service work and the service ethos -- Revival in the aisles -- Servants unto servants -- Making Christian businessmen -- Evangelizing for free enterprise -- Students in free enterprise -- "Students changing the world" -- On a mission : the Walton international scholarship program -- Selling free trade -- Epilogue: A perfect storm ER -