Gronbach, Kenneth W.

The age curve : how to profit from the coming demographic storm / Kenneth W. Gronbach. - New York : American Management Association, c2008. - xvii, 266 p. : ill. ; 24 cm.

Includes index.

9780814401811 0814401813

2008014101


Target marketing--United States.
Consumer behavior--United States.
Marketing research--United States.
Demography--United States.

HF5415.127 / .G76 2008

658.8/343