Mead, Rebecca.

One perfect day : the selling of the American wedding / Rebecca Mead. - New York : Penguin Press, 2007. - 245 p. ; 25 cm.

Includes index.

Weddings 101 -- The business of brides -- Inventing the traditionalesque -- "The 'Oh, mommy' moment" -- "Your new $100 billion customer -- God and the details -- Love me tender -- Manufacturing memories -- The new elopement.

9781594200885 1594200882

2006052461


Weddings--Planning.--United States
Weddings--Costs.--United States
Shopping--United States.
Consumer education--United States.

HQ745 / .M43 2007

395.2/2