TY  - BOOK
AU  - Springer,Paul
TI  - Ads to icons: how advertising succeeds in a multimedia age 
SN  - 9780749449360
AV  - HF5823 .S76 2007
U1  - 659.1/13 22
PY  - 2007///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Advertising
KW  - Case studies
KW  - Advertising campaigns
N1  - Includes bibliographical references (p. [363]-367) and index
UR  - http://www.loc.gov/catdir/toc/ecip078/2007001963.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2007001963-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0835/2007001963-b.html
ER  -