Springer, Paul. <br/><br/>
Ads to icons :  how advertising succeeds in a multimedia age / 
Paul Springer. 
 - London ;  Philadelphia :  Kogan Page,  c2007. 
 - xviii, 379 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [363]-367) and index. 
<br/><br/><label>ISBN: </label>9780749449360 0749449365 
<br/><br/><label>LCCN: </label>2007001963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies.<br/>Advertising campaigns--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5823  / .S76 2007 
<br/><br/><label>Dewey Class. No.: </label>659.1/13