TY  - BOOK
AU  - Capon,Noel
TI  - The marketing mavens
SN  - 9780307354099
AV  - HF5415.55 .C37 2007
U1  - 658.8 22
PY  - 2007///
CY  - New York
PB  - Crown Business
KW  - Relationship marketing
KW  - Customer relations
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. [289]-293) and index; The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence
UR  - http://www.loc.gov/catdir/toc/ecip076/2006101945.html
UR  - http://www.loc.gov/catdir/enhancements/fy0735/2006101945-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0735/2006101945-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0804/2006101945-s.html
ER  -