TY  - BOOK
AU  - Beard,Fred K.
TI  - Humor in the advertising business: theory, practice, and wit 
SN  - 9780742554252 (cloth : alk. paper)
AV  - HF5821 .B37 2008
U1  - 659.1 22
PY  - 2008///
CY  - Lanham
PB  - Rowman & Littlefield
KW  - Humor in advertising
N1  - Includes bibliographical references (p. 183-188) and index; Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy
UR  - http://www.loc.gov/catdir/toc/ecip079/2007002332.html
ER  -