Turow, Joseph.

Niche envy : marketing discrimination in the digital age / Joseph Turow. - Cambridge, Mass. : MIT Press, c2006. - viii, 225 p. ; 24 cm.

Includes bibliographical references (p. [193]-215) and index.

0262201658 9780262201650

2005058409

GBA669729 bnb

013531619 Uk


Consumer profiling.
Market segmentation.
Marketing--Technological innovations.
Customer services--Technological innovations.

HF5415.32 / .T95 2006

658.8/34