TY - BOOK AU - Packard,Vance Oakley TI - The hidden persuaders SN - 9780978843106 AV - HF5822 .P3 2007 U1 - 659.101/9 22 PY - 2007/// CY - Brooklyn, N.Y. PB - Ig Pub. KW - Advertising KW - Psychological aspects KW - Consumers KW - Psychology KW - Advertising, Political KW - Propaganda KW - Control (Psychology) N1 - Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword; Includes bibliographical references (p. 26-27) ER -