TY - BOOK AU - Cannon,J.Thomas TI - The entrepreneur's strategy guide: ten keys for achieving marketplace leadership and operational excellence SN - 0275989046 (alk. paper) AV - HB615 .C36 2006 U1 - 658.4/21 22 PY - 2006/// CY - Westport, Conn. PB - Praeger KW - Entrepreneurship KW - Businesspeople KW - Success in business KW - Leadership N1 - Includes bibliographical references (p. [281]-293) and index; Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans UR - http://www.loc.gov/catdir/toc/ecip0615/2006018355.html ER -