TY  - BOOK
AU  - Coffey,Timothy J.
AU  - Siegel,David L.
AU  - Livingston,Gregory
TI  - Marketing to the new super consumer: mom & kid 
SN  - 0976697327
AV  - HF5415.32 .C64 2006
PY  - 2006///
CY  - Ithaca, NY
PB  - Paramount Market Pub.
KW  - Women consumers
KW  - Child consumers
KW  - Consumers
KW  - Research
KW  - Marketing
KW  - Market segmentation
KW  - Consommatrices
KW  - Enfants consommateurs
KW  - Consommateurs
KW  - Recherche
N1  - Includes bibliographical references (p. [203]-207) and index; Introducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples
ER  -