TY - BOOK AU - Mahajan,Vijay AU - Banga,Kamini AU - Gunther,Robert E. TI - The 86 percent solution: how to succeed in the biggest market opportunity of the next 50 years SN - 0131489070 (hbk.) AV - HF1416.6.D44 M34 2006 U1 - 658.8/4091724 22 PY - 2006/// CY - Upper Saddle River, N.J. PB - Wharton School Publishing KW - Export marketing KW - Developing countries KW - International business enterprises N1 - Includes index UR - http://www.loc.gov/catdir/toc/fy0601/2005925782.html ER -