The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years /
86 % solution Eighty six percent solution
Vijay Mahajan and Kamini Banga with Robert Gunther.
- Upper Saddle River, N.J. : Wharton School Publishing, c2006.
- xxvii, 224 p. : ill. ; 24 cm.
Includes index.
0131489070 (hbk.)
2005925782
Export marketing--Developing countries. International business enterprises--Developing countries.