Weber, Leonard J., 1942-

Profits before people? : ethical standards and the marketing of prescription drugs / Leonard J. Weber. - Bloomington : Indiana University Press, c2006. - p. ; cm. - Bioethics and the humanities .

Includes bibliographical references and index.

Ethics and for-profit business -- The pharmaceutical industry and its stakeholders -- Drug companies and healthcare professionals : the ethics agenda -- Medical professionalism and scientific integrity -- The industry's code : not good enough -- Drug samples : the most important gifts -- Marketing is not objective education -- Medical education : industry at arm's length -- Clinical research and the limits of commercial interests -- Citizens and consumers -- Direct-to-consumer advertising : conflicting interests -- Direct-to-consumer advertising : better is better.

0253347483 (cloth : alk. paper)

2005027198


Pharmaceutical industry--Moral and ethical aspects--United States.
Marketing--Moral and ethical aspects--United States.

HD9666.5 / .W43 2006

174/.96151

QV 736 / W374p 2006